Social media is the king of all marketing initiatives in this generation of business. From Instagram to Twitter, Facebook to Linked In, Tik Tok to Youtube, and every platform in between, social media has the power to bring communities together, expand brand awareness, and share love with the world. 

In business, it can seem daunting to get your brand across every platform. There are so many platforms to choose from and in combination with all of the other tasks of running the day to day business, it can seem overwhelming. Fortunately, there are dozens of apps, tools, and services available to help lessen the burdens of social media to help grow your business on a consistent basis.

In business, it is crucial to your marketing strategy to begin growing your audience of potential buyers, communicate how you can solve their needs, and build your know, like, and trust factor in addition to a variety of other reasons.

First: Grow Your Audience of Potential Buyers

Social media is known for its ability to grow an audience. Having a consistent pool of people that are interested in your business can make future sales easy! Not to mention, the more people that know about your business, the more people they’ll be able to refer to your business when someone they know can benefit from your product or service.

Second: Communicate How You Can Solve Their Needs

Social media is a very special tool that can be used to show the behind the scenes of your business, the social proof of how others are using your product or service for their benefits, and to demonstrate different pain points your aligned clients may be experiencing – and how your product or service can solve it.

Think about it. Have you ever hosted a garage sale? Did you notice that when there were people already looking at your items, more people stopped driving to browse? When no one was looking at your items, did you notice less people stopping to browse?

It’s the idea of social proof. People like to see other people liking what you have to offer. I believe that this idea also plays into the fact that people with many followers gain more followers easier – it’s like, “well, 20,000 people like them, so they must have good stuff!”

Third: Build Your Know, Like, & Trust Factor

Have you noticed how easy it is to sell to someone that already knows you, likes you, and trusts you? It’s like they’re begging you to work with them!

Social media has the power to bring them behind the scenes in your business to walk them through your process, show past reviews, showcase your personality and the way you work, and build a relationship with them – even if you’ve never met them!

Some of the most successful people on social media pop onto stories regularly to update their followers on their life happenings. People become invested in you & your story, and by association with it, your business! Don’t be afraid to share some of it!

Final Word:

Creating a consistent presence on your aligned social media platforms is a necessary marketing tactic for all businesses. Though, I think it is crucial that it is aligned with their marketing strategy. Track your metrics, post content that is aligned with your ideal clients, show up where they’re located, and streamline as much of the process as you can to make it simple for your business. 

If you’re struggling with your social media management, content creation, or consistent presence, contact Mama Media here to schedule your free consultation. We’d love to connect with you about how we can best serve your business growth.