Youtube is such a powerful platform to incorporate into your marketing strategy. Not only does it have the potential to connect you with very loyal followers, build your brand personality, showcase your authority and knowledge, and help many problems that people are searching, but also has the potential to generate additional revenue in your business. 

If you’re not familiar with YouTube, it has its own special atmosphere for content creation. YouTube is generally a long-format platform where people expect to find videos anywhere from a couple minutes in length to potentially a couple hours in length. It has a specific editing style to keep viewers engaged and watching videos, and it has a powerful search engine backing the algorithm to help people find relevant videos to topics they’re searching.

Build Your Audience

In business, it can be beneficial to incorporate consistent video content on your account platform to first build your audience. Your audience will appreciate a consistent schedule from you to know when to expect a new video from you. With consistent video content, your audience will build trust in you to follow through each week with x number of relatable content from you. 

Showcase Your Brand Personality

In business it can also be beneficial to build your youtube channel for building your brand personality. Like other platforms, people like to know you, like you, and trust you before they buy from you. Showcase your personality to keep them engaged and coming back to every video while also delivering value. 

Build Authority in Your Niche

Likewise, youtube can be a powerful platform to showcase your authority in your niche. People are generally looking for experts to help them solve their problems. They will feel connected with you because of your personality, but they will feel like you can help them when you are already consistently helping them with your video content (without being paid). Youtube can be especially powerful for course creators and coaches because you have the power to work with anyone globally- so your potential audience is huge!

Additional Revenue

Finally, youtube is especially powerful because when your content reaches the threshold for ad revenue, your account will begin to generate income based on how many people watch your content! Unlike instagram or facebook, this can be a real benefit of Youtube. 

Final Word

Creating a consistent presence on your Youtube platform can be a very beneficial marketing tactic for most businesses. Though, I think it is crucial that it is aligned with their marketing strategy. Track your metrics, post content that is aligned with your ideal clients, show up where they’re located, and streamline as much of the process as you can to make it simple for your business. 

If the idea of creating MORE content overwhelms you, especially with all of the moving parts involved in creating a youtube video consistently- with video and audio editing, proper gear, and learning the SEO strategies to speak Youtube’s language, then, MAMA MEDIA’s youtube services may be a great fit for you. Contact us here to schedule your complimentary consultation to see how we can best help you grow your youtube audience to help you reach your business goals.