Make your podcast about your audience, and nothing can go wrong!

We are living in 2022, and the millennials love enthusiastic talks. While words are the most inexhaustible source of magic, adding voice to your words takes the content to a new level.

You may argue that podcasts give the old ” radio-talk” vibes- and you are right to some extent. But isn’t that the purpose? 

Podcasts help you engage with your audience and deliver your point in a better way. So often, it can be hard to describe things, or you cannot find the right words, but when you talk about the same thing with emotions and passion, people will know what you are talking about.

Moreover, podcasts can be listened to anywhere, anytime. For instance, while on your morning walk, would you prefer to read something or just plug in your earphones to listen? 

On the other hand, when you are short on time, you cannot read up pages of information while rushing to the office; if the same piece of information is available as a podcast, you can listen to it on a bus or while driving. 

If you have mixed feelings about ” why should I start a podcast for my brand?”- It is good that you are here with us.

Here are five reasons to convince you that a podcast is everything your brand needs now!

Grow your audience 

You know that your audience is your brand. As they say, a satisfied customer is the strongest business strategy ever. 

Well-written, attention-grabbing blogs are a great way to reach a wider audience. But you know what is even better? 

Yes, a podcast. 

No one can deny that audio is always convenient for engaging more people. As marketers, you need the attention of your audience. But, again, as a brand, there is a lot of information you need to deliver- things about you, your products, vision, mission, and more. 

There are chances that your audience can lose attention midway while reading a long blog or watching a video. Alternatively, a podcast can deliver purposeful information in its entirety- in episodes, of course.

The best part about podcasts is the listener does not have to focus a 100%; they can do different things while still listening. They can drive, exercise, walk, jog or clean the house while putting on their favorite podcast. At the same time, you can add suspense and humor to your content to urge the listener to follow up with your next episodes. 

As your podcast again has loyal listeners, you will soon create a tribe of fans for your brand. People who are always eager to hear you and to connect with you.

Moreover, while it can be hard for older adults or people with visual impairments, a podcast can be their ultimate solution. You can reach out to a wider audience. 

Build authority in your niche 

Podcasts can help you authorize your niche with personal branding. If your brand has a unique niche or even a common one, a podcast will allow you to help people acknowledge why to buy from your brand.

For instance, if you have a technology-related niche, not every person will be interested to read articles on it, stuffed with terms they are not even familiar with. However, if you explain the same things in easy language, sprinkling the conversation with light humor, you can grab more attention than you would ever imagine. 

Your podcast can become the face of your branding. Moreover, your dedication to your listener can easily display your skills and care towards the audience.

Showcase your personality 

You and your brand will become “known” by talking to people.  

With a blog or article, well, not so much. Because people know, the written pieces rarely come from business owners. They may read it, but they will never know the person behind it. 

You can showcase your personality and let them discover the person’s creativity behind the scenes. Let the audience know that behind the brand is not some arrogant geek but a regular person like them who has scaled their way up to success. 

With time, the listeners will know your story; they will know you. It will increase your brand value and customer base in the long term. 

Expand your network 

You can hold podcasts where you can invite and interview other guests- rich entrepreneurs, successful startups, and even celebrities. By leveraging podcasts, you can easily expand your network, and with time, as you gain popularity, you can reach high-profile guests that can bring value to your brand. 

The best part is you can maintain long-term contact with valuable guests and work together on lucrative projects in the future. Then, who knows, your brand will reach a breakthrough sooner than ever imagined. 

Make it a source of income

Podcasts have minimal startup costs. All you need is a mike, some headgear, and a video recorder. Or, you can start with your smartphone.

With time as you gain a wider audience and popularity, your podcasts will make you money. 

Just do not do it as a hobby or for the sake of it. If you are good at your podcast cast shows, the money will roll instance, the host of a very famous podcast show, Entrepreneur on Fire,  John Lee Dumas, makes five figures of income per month from only his show’s sponsors. 

If he can do it, why can’t you?

The good part is that there are many ways in which you can monetize your podcasts. From the high number of downloads to promotional posts for your services or products and adding affiliate links to you in the recommendation section can all make the cash flow.  

 And, with little or zero investment, extra money is always a win-win. 

The Final Word

To start a podcast, all it takes is your consistency, dedication, and ideas. There are no winners or losers in the podcasting venture. Your podcast will help you to build your audience, establish your authority in your niche, showcase your personality, expand your network, and add additional revenue to your income stream. With all of these benefits, your podcast is sure to help your brand grow to new levels, educate your prospects, and convince your buyers to work with you- without having to do the hard selling!

If you’re struggling with starting a podcast, or need some help getting it off the ground, contact MAMA MEDIA. Our mission is to help creative entrepreneurs get their message into the world, so they can focus on doing what they love most.